Tigran Nehai

Spearheaded product refinement and development post-launch for international brands Retropressa and YourStoryMagazine, contributing to a 28% increase in user retention over 6 months.

Formulated comprehensive product line strategies and market promotion plans, aligning product vision with key business goals for online stores.

Implemented A/B tests on the YourStoryMagazine platform, resulting in a 15% improvement in key conversion rates through data-driven decision-making.

Optimized CRM systems and streamlined enterprise personnel structures, significantly boosting operational efficiency and sales performance.

Redesigned the checkout flow on Retropressa based on user feedback, resulting in a 19% decrease in cart abandonment.

Integrated personalized content recommendations into YourStoryMagazine based on user reading habits, boosting user engagement by 35%.

Streamlined the onboarding process for new customers, increasing the user activation rate by 22%.

Directed the end-to-end design process from conceptual design to high-fidelity prototypes, applying UI/UX principles and adhering to Apple Human Interface Guidelines and Google Material Design standards.

Defined and maintained a comprehensive design system and visual language, ensuring brand consistency across all digital interfaces.

Conducted usability testing sessions with over 50 users, identifying key usability pain points and redesigning core user flows to reduce average task completion time by 40%.

Developed and implemented a central design system, effectively reducing design-to-development time by 30%.

Crafted interactive prototypes in Figma and Spline, effectively communicating complex design concepts to stakeholders.

Owned the full design lifecycle for key features, conducting competitor analysis, creating wireframes and high-fidelity mockups, and delivering interactive prototypes.

Redesigned the user registration flow based on usability testing insights, leading to a 12% increase in successful registrations.

Integrated a set of reusable UI components into Figma, speeding up new feature prototyping by 25%.

Defined key performance indicators (KPIs) for design initiatives, tracking and analyzing product metrics to measure impact and guide iterative improvements.

Planned and executed usability tests with target users, leveraging qualitative and quantitative insights to iteratively improve product design.

Supported the lead product manager in gathering user feedback, conducting competitor research, and defining product requirements for new features.

Oversaw the successful rollout of a new feature, achieving an 18% adoption rate within the first month.

Analyzed user reviews on app stores, leading to the implementation of key bug fixes and UI improvements that resulted in a 0.8-star increase in average app rating.

Managed the development of specific features from conception to launch, ensuring timely delivery and quality.

Interacted directly with app users, responding to inquiries and gathering valuable feedback to inform product development.